Advertising & Marketing

China’s advertising and marketing sector has developed at a frenetic pace. Combined with China’s political system, the laws and regulations with regards to this sector are among the most complex in the world. Grandall represents a wide range of industry players, including advertising, technology, film, television and digital media companies.

Representative services include:

• Advertising regulation and compliance

• Trademark Infringement

• Labeling and mandatory product disclosures

• Marketing of pharmaceuticals and medical devices

• Marketing of health food products

• Internet marketing, including behavioral targeting, "adware," search engine marketing and e-mail marketing

• Celebrity endorsements and product placements

• Marketing to children

• Marketing and charitable promotions

• Product safety regulation

• Sweepstakes, contests and promotions

• Ambush, guerrilla and viral marketing

• Warranty regulation